86% of small businesses don’t bother with digital marketing. Why not?

Across any given week, Channel Seven airs six episodes of Home and Away. With the ads, that’s three hours of television a week.

Assuming you watch Home and Away — and a cursory glance at the nightly television ratings suggests a lot of us do — this three hour period could be otherwise spent* sorting out digital advertising for your business.

Research conducted by Localsearch revealed that a whopping 86% of small businesses spend less than three hours per week on digital marketing. As Alf Stewart would say, that’s a flamin’ outrage!