9 out of 10 Aussies expect discount for ads on streaming: Pure.amplify

May 2, 2022 9:20

New research by global data and insights company, Pureprofile Limited for it’s Pure.amplify advertising arm has revealed that 88% of Australian streaming service users would expect compensation for viewing advertising on platforms, as both Disney+ and Netflix push for future introduction of ads.

On average, Australians subscribe to two different platforms at the same time, with Netflix (62%), Disney+ (26%) and Amazon Prime (24%) the most popular platforms.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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