More than 90% of Aussies will be watching Olympics online claims study
After years of TV being the back bone of Australian broadcasting, electronic devices will take over during the Rio Olympics with 92% of Australian’s expected to be engaged through their devices according to new research.
Programmatic service firm Rocket Fuel looked into where viewers will be tuning into the games during the sporting festival’s two week run.
The survey said people will still flock to their TV’s for the main events, with 66% of Australians expected to use television as their platform top view Olympic-related coverage, but the 13 hour time difference with Rio means 53% will rely on catch-up video.
Rebuttal: no they wont.
What wont they do?
no they wont what….
Where did you pull the 92% or 9 out of 10 figures from. The other percentages quoted don’t seem to indicate this.
Q4 2015 Multiview Report
* 80% of homes have an internet connection
* 80% of people have a smartphone
* 49% of people have a tablet
So yes 92% is mathematically possible. I’m trying to get the data for people who have (i) internet connection at home, or (ii) a smartphone, or (iii) a tablet.
My gut feel tells me it is unlikely but it is possible.