Carsales focuses on the things people aren’t great at in latest campaign

July 6, 2016 3:34

Carsales.com.au is telling its customers “we can’t all be great” in its latest series of ads promoting how it is making buying and selling cars easier.

The campaign by Whybin\TBWA Melbourne features people in a number of tricky situations.

One ad features a young driver struggling to come to terms with a manual car and admitting he will never master hill starts.

Another ad in the series highlights how users can get a full history of the car, as a father contemplates his own car that he has managed to submerge at the beach.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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