Nine launching cooking vertical 9Kitchen as part of strategy to align digital and TV content

June 24, 2016 10:59

Nine Entertainment Co is set to launch new online brand 9Kitchen next week as it ditched the Ninemsn name for a new Nine.com.au masterbrand, as it seeks to broaden its verticals across key sectors.

Chamberlain: rebrand cements our place in Nine family

Speaking at the Nine.com.au launch, ahead of the website changeover next week, editor Emma Chamberlain said: “Our next (push) takes us to the noisiest and perhaps most beloved room in the Australian home the kitchen. Australia is becoming a more food savvy nation with cooking shows inspiring more than two thirds of us to cook at home.

“Recent research has also shown that grocery retailing is primed to grow by $10.6bn and $2bn of that will be spent online.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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