Cadbury launches first Australian social-only campaign to push two new lines for Olympics

June 24, 2016 10:52

For the first time Cadbury will ignore traditional media channels and focus entirely on social to drive sales of its two new limited edition flavours – Lamington and Apple Crumble – released in support of the Australian Olympic team.

Sally Pearson and Anna Meares are taking on the role of Cadbury ambassadors for the first time

Sally Pearson and Anna Meares are first-time Cadbury ambassadors

The brand’s head of strategic partnerships and events said Cadbury is balancing the sales of the chocolates through Woolworths and Coles, with each retailer receiving exclusive access to one of the two lines.

Coles will sell the limited edition Cadbury Apple Crumble block while Woolworths will sell the Cadbury Lamington block.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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