TV wiped out in latest Vic Gov ad spend figures
TAC was the biggest ad spender in Victoria's most recent numbers
Victoria’s government TV advertising has collapsed over the past decade, now accounting for less than 10% of its total media budget, according to newly released figures.
In 2023-24, the latest year for which data is available, TV accounted for 9.4% of the state’s overall media spend of $103.2 million, equivalent to $9.7 million.
A Mumbrella analysis shows the sharpest cuts came in just three years: TV spend peaked at $32.4 million in 2020-21, fell to $21 million two years later, and was then halved the following year again.
