Scape Student Living activates ‘You Had To Be There’ platform with Bondi pop-up event, via Noisy

Scape Student Living partnered with Noisy to create a surprise pop-up event in Bondi featuring DJ Ben Gerrans, promoting their ‘You Had To Be There’ platform. The event sold out quickly, emphasizing the importance of real-life experiences in marketing.

The announcement:

Scape Student Living has partnered with music and culture-first agency noisy to deliver a surprise activation in Bondi, transforming the brand’s “You Had To Be There” platform into a live cultural moment.

The campaign centred around a last-minute pop-up performance by Australian DJ Ben Gerrans, converting the rooftop of North Bondi Surf Life Saving Club into a one-off sunset party overlooking Bondi Beach. Designed to feel spontaneous and discovery-led, the experience prioritised social-first storytelling and real-time audience participation over traditional advertising formats.