Nine Radio rebrands as Tapt Media
Tom Malone will become CEO of Tapt Media
Nine Radio will become Tapt Media when the sale of the talkback radio network to the Laundy Family completes at the end of April.
The shift in corporate identity will leave the consumer-facing brands — 2GB in Sydney, 3AW in Melbourne, 4BC in Brisbane and 6PR in Perth — unchanged, according to a press release issued from Nine.
Tom Malone, who is currently managing director of Nine Radio and will become CEO of Tapt, said the name was a “statement of intent”.
“‘Tapt’ perfectly captures our energy as we expand deeper into the digital space. It’s about being connected, being in the know, and providing a platform that is as vibrant and agile as the audiences we serve,” he was quoted as saying in a press release.
Giordano Bruno died in 1600 – he would have been doing very well to launch 2GB in 1926. It was named after him by the Theosophical Society.
Appreciate the correction GB.
The possible main reason this hotel chain is investing in media , especially radio, which has declining audiences, is to cross promote its pub chain or to minimize the gradual legislative closing of the high revenue streams hotel pubs make from gambling as sports bars, or poker machines and drinking . Craig Laundy was elected to parliament at one stage in my electorate. . With many children, having one in politics and now media is a smart move.
Hope he makes a fist of it.