QMS NZ launches with Aotearoa’s total out of home solution

QMS New Zealand has launched its total out of home (OOH) solution, providing a unified offering for advertisers and agencies. The new network aims to simplify OOH planning and buying, enhancing audience reach and campaign effectiveness across New Zealand.

The announcement:

Leading out of home (OOH) operator QMS New Zealand today launched into the market unveiling its go-to-market positioning as Aotearoa’s total OOH audience solution, bringing together the scale, breadth and innovation of the country’s largest outdoor media network under a single, unified offering for advertisers and agencies.

The new QMS NZ market proposition is built on three pillars: unmatched scale, reaching more people, more often and in more places; breadth across every major OOH format for greater campaign effectiveness; and dominance of the Auckland market, with total end-to-end market coverage in New Zealand’s largest economic centre.