Kaimera bags Aveo media remit
Aveo
Kaimera has been appointed to manage the national full-service media account for retirement village operator Aveo following a competitive pitch
The Havas-owned agency beat at least four other agencies to win the account, which commenced on 1 February.
The announcement:
Amplified Independent media agency Kaimera has been appointed to manage the national full-service media account for Aveo, one of Australia’s leading retirement living operators.
The appointment follows a competitive pitch process involving at least four agencies.
Founded in 1989, Aveo owns and manages 67 retirement communities across major metropolitan and coastal locations along the eastern seaboard of Australia. Designed for Australians aged 55 and over, Aveo offers a range of independent living villas and apartments with access to care and support services, as well as community facilities.
At the heart of the Aveo brand is a commitment to reframing retirement living as a fulfilling and purposeful journey — centred on connection, continued growth and dignity — helping residents to live well, together.
Kaimera has been appointed to deliver a fully integrated, full-funnel media strategy across all channels nationally, supporting Aveo through its next phase of growth.
Anna Magliano, chief client officer at Kaimera, said the partnership reflects strong strategic alignment between the two businesses.
“Aveo is a brand with genuine purpose and momentum. Their vision to reframe retirement living as a vibrant, connected and growth-oriented chapter of life deeply resonates with our team.
We’re excited to bring a genuinely fresh perspective to Aveo’s media strategy — delivering a connected full-funnel approach that supports both brand building and performance outcomes. Our agile operating model allows us to move at pace in a dynamic market, ensuring we’re optimising in real time while staying anchored to long-term growth.”
Aveo selected Kaimera for its ability to combine strategic rigour with nimble execution, as well as the operational efficiencies gained by consolidating its media requirements under one agency.
Joel Fyfe, general manager – marketing and communications at Aveo, said Kaimera’s approach stood out in a competitive field.
“We were looking for an agency partner that could bring fresh thinking, agility and a truly connected media strategy to support Aveo’s evolving growth ambitions. Kaimera demonstrated a clear understanding of our brand, our customers and the unique dynamics of the retirement living sector.
Their ability to deliver an integrated full-service solution, combined with the efficiencies of having The Living Company’s brands, Aveo and Scape, under one agency, gives us confidence as we enter our next chapter of growth.”
The partnership signals continued momentum for Kaimera, reinforcing its position as an Amplified Independent agency delivering strategic, transparent and performance-driven media solutions to ambitious Australian brands.
