Initiative promotes Paige Wheaton to national managing director role

Initiative has promoted Paige Wheaton to National Managing Director, marking a strategic shift in the agency’s leadership model. Wheaton will oversee business performance and client partnerships across the agency, with market leads and managing partners reporting to her.

The announcement:

Media agency Initiative has promoted Paige Wheaton to the role of National Managing Director, recognising her leadership impact, and reimagining its structure to meet the evolving needs of clients and the business.

The appointment marks a strategic shift for the agency, with CEO Jo McAlister evolving Initiative’s leadership model to better support national alignment, operational excellence and continued client growth.