BMW marks 40 years of the M3 with nostalgic campaign via Betty Wants In

BMW is marking 40 years of its iconic M3 with a new campaign that blends high-speed performance, visual effects and even a nostalgic throwback soundtrack, created with Betty Wants In.

The announcement

Directed by Max Greenstein and produced by Chas Mackinnon, the campaign was shot at Phillip Island Circuit alongside a studio production, creating a seamless cinematic journey across six generations of the M3.

Alex McLean, general manager of marketing and product at BMW, said the campaign taps into both heritage and emotion.