F.Y.I.

VML launches Kubota’s new ‘Love Tough’ brand platform

April 1, 2026 3:55

Kubota is leaning into the pride of hard work with the launch of a new brand platform, Love Tough, developed in partnership with VML.

The platform shifts the focus from machinery to the people who use it — farmers, contractors and operators who don’t just tolerate tough conditions, but take pride in them.

The announcement:

For Kubota owners across Australia and New Zealand, hard work isn’t something to endure — it’s something to enjoy. That mindset sits at the heart of Love Tough, Kubota’s new brand platform created in partnership with VML.

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Topics

Kubota VML