Stax Burger Co’s ‘customer from hell’ skits deemed too sweary for Ad Standards

A series of humorous social media sketches for Adelaide’s Stax Burger Co, featuring a potty-mouthed “customer” railing against “fucken millennial, Gen-Z burger joints,” has been found in breach of Ad Standards for excessive profanity.

The 2020-founded brand, run by Zaynn Bird, regularly posts comedic Instagram and Facebook skits featuring staff and Bird’s parents, but four posts were ruled to have crossed the watchdog’s anti-profanity guidelines.

Across the flagged posts, Stax Burger Co’s skits repeatedly feature a foul-mouthed “customer” character, played by the founder’s father, directing a colourful torrent at Bird and staff, including one with the captioned lines such as “fucken Gen-Z,” “entitled fucks,” and “who the fuck are you?”