A catalyst for the future: Mumbrella360 in 2026
Australia’s premiere media and marketing conference, Mumbrella 360, will be held 26-28 May 2026 in Sydney. In this piece, Mumbrella head of curation Cat McGinn explains the ground rules for the event and calls for session submissions.
In 2012, I helped curate an event that was named Event of the Year at the Australian Event Awards. That year, Mumbrella360 was the beating heart of a media and marketing industry just beginning to grapple with digital disruption and platform shifts.
Then, technology brought us together. We screened Twitterstreams live and built a gamified mobile app to encourage people to connect online.
When I returned to curating events in late 2022, everything had changed.
Now, technology disconnects us. Audiences are fundamentally different. The shift isn’t only technological, but cultural and emotional.
