‘A fitting conclusion to our rich and enjoyable partnership’: Thinkerbell shares its final Dan Murphy’s campaign
This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.
The final Dan Murphy’s campaign helmed by Thinkerbell reminds Christmas shoppers to grab an extra bottle in case of surprise holiday guests.
The campaign is a festive extension of the ‘Nobody Beats Dan Murphy’s’ brand platform launched earlier this year.
It marks the final work from Thinkerbell for Dan Murphy’s after the agency declined to take part in a pitch process held earlier in the year by Endeavour Group for its core brands BWS and Dan Murphy’s.
Tom Wenborn, chief creative tinker, at Thinkerbell, said: “We’re incredibly proud of the work that we’ve been able to achieve with the Dan’s team over the past four, almost five years, and this work is no exception.
“A final festive bow for the Nobody Beats platform is a fitting conclusion to our rich and enjoyable partnership. We wish Dan’s and the entire Endeavour Group all the best.”
The integrated campaign is live today across TV, BVOD, OOH, press, Social, Digital, Radio and in-store.
Credits:
Client: Dan Murphy’s
Agency: Thinkerbell
Media: Carat Australia
Production
Director: Yianni Warnock
Production House: MOFA
Post and online: ARC EDIT
Sound: Rumble
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I’m surprised the ad didn’t solely feature men, given the makeup of the Thinkerbell’s ward-winning, male-led creative department.
This ad was lead by two female creatives