‘A great privilege for the agency’: Google signs Poem for Australian PR work
Poem has acquired international technology giant, Google, as a client for 2025.
The appointment sees the earned creative communications agency add Google’s “Australian PR business” to its catalogue. Its work will consist of managing the organisation’s earned creative campaigns and public retainer next year.
Specifically, Poem is being tasked with overseeing launches, retained comms operations and announcements covering Google’s “product device offering, AI and consumer news”, such as Google Maps, Google Search, YouTube, the artificial intelligence solution, Gemini, and more.
