A lightbulb moment: how the LuminAR will change marketing
In this guest post, Justin Baird shares a new invention in media technology and wonders how brands will make use of its potential.
There’s no doubt that new technologies transform advertising and marketing. The LuminAR is one such development, a project developed by MIT’s Media Lab, an invention which combines a projector, camera and wireless computer in a radically different replacement for the light bulb. This self-contained system can actually make any surface – from a wall to the back of your hand – into an interactive digital channel.
It projects information and connects to the products and media around the user, ensuring the content it delivers is always relevant to its environment.
In a world where relevance is critical, the LuminAR gives us an idea of what the near future will look and feel like in terms of our connected digital lives. It opens up a whole new level of communications for brands.
Slaver, drool . . want. I know exactly how I would utilise this neato gadget.
This is what we all need, more intrusive devices. There will be tears before bedtime, mark my words.
Solving problems that don’t exist – in whole new and exciting ways.