A look at what’s to come for media agencies in 2024

There is no question 2023 has been a challenging year and one that was hard to predict.

Some categories and channels have been more affected than others, resulting in a very short market caused by the volatility and uncertainty. Conversely, it has also been great to see positive growth in media channels hit most by Covid and the investment in digital from traditional linear platforms. This now offers brands a portfolio approach to reaching their audiences which will play a key role in how we make smart media choices in 2024.