A minute’s silence on a page marks Remembrance Day
A moment of silence is represented by a blank page in a newspaper in a campaign to mark Remembrance Day.
The idea – from Clemenger BBDO Adelaide – was created to run in Adelaide’s The Advertiser, but will also feature in other News Limited titles today.
“We were first attracted by the significance of the date of Remembrance Day this year – 11/11/11,” said Greg Knagge, creative director at Clemenger BBDO Adelaide. “This presented the perfect opportunity to demonstrate the power of press by creating a moment of silence that endures. In print, silence is represented by the absence of noise, hence, the blank page.”
How very charming. Well done Clemenger Adelaide. And thank you, Dan Demaria.
Personally I don’t care for the negative expression, lest we forget.
We should do positive things so that we remember.
Here’s to all those that are remembered by their loved ones.
It’s funny how the importance of Rememberance Day means more and more as we get older. (Or is that just me!)
Nice. Very, very nice.
Great ad and great use of the medium. Congrats.
lovely use of ‘white space’…. would like to have seen a digital version too!
Very good
Clever concept and great use of medium!
Thanks for your feedback guys
Could have made the logo bigger?
is the idea that it is on page 11?
I would be really interested to know how an idea like that is sold and how, if at all, Clemenger Adelaide got paid since the publishers obviously covered the media costs. Or was it just a very nice idea shared with a publication that could make it happen?