Strongbow targets festival goers in summer marketing blitz

Strongbow has kicked off a summer marketing campaign with a series of posters that push the cider brand’s association with music festivals.

The posters feature the beverage’s experiential activation idea the SS Strongbow, which has become a regular fixture at festivals.

The ship appeared at Splendour in the grass, and is set to appear at Stereosonic Sydney and Melbourne, and Southbound in Western Australia in the new year.