‘A modern day world doesn’t feel accurate without brands’: Livewire pitches the new marketing battlefield
It is very exciting to get caught up in the narrative around the metaverse, Livewire co-founder Indy Khabra told this week’s Mumbrellacast, yet the reality is 17 million Australians are already gaming regularly, and his and co-founder Brad Manuel’s company is working with brands on “practical outcomes”.
“I think metaverse, and the word metaverse is so overused at the moment,” he said. “When we speak to brands, it’s very much around practical outcomes and what we can actually achieve by connecting them to the gaming community and the gaming ecosystem.”
Manuel and Khabra
