A sofa is more than just a sofa in Fantastic Furniture’s new campaign

Fantastic Furniture’s new campaign celebrates the many uses Australians have for its furniture, from a cubby house to an impromptu ballet barre.

The advertisements show that a piece of furniture can mean different things to different people, but ultimately bring a family together.

The new campaign, created by Connecting Plots, follows on from last year’s ‘find your fantastic’ brand refresh which saw the company pursue a more emotive approach to its marketing.