A tiny car fronts Ampol’s latest campaign with Saatchi and Saatchi Australia
A tiny car about to go on a journey.
Transport retailer Ampol has launched a campaign that stars “a tiny wind-up car”, via Saatchi and Saatchi Australia.
The platform builds upon the brand’s 2024 platform “A to Anywhere”. It deploys a 60-second film — produced by creative production business Sedona and and directed by duo Oskar Holmedal and Martin Sjöström, otherwise known as StyleWar — that tracks the miniature car as it embarks on a journey to reunite with its owner, after it was left behind from a car trip. After braving a street construction site, a park, a night-time encounter with an echidna and a river, the vehicle meets its owner at an Ampol station.
“We were excited to figure out how to shrink a Russian arm rig to this little car’s size for fast, dynamic shots,” StyleWar said in a press release.
Ampol is a petroleum company with fuel service stations – it isn’t a “transport retailer”….