AAMI celebrates footy’s great balancing act with ‘Luck of the Bounce’ via Leo Australia

AAMI has launched a new sponsorship platform called ‘Luck of the Bounce’ to celebrate the unpredictable nature of AFL, highlighting the role of luck in the game. The campaign, created by Leo Australia, aims to resonate with fans by acknowledging both the highs and lows of footy.

The announcement:

Australians like to believe life – and footy – rewards skill, grit and hard work. But any AFL fan knows there’s always something else at play. Sometimes it’s not how well you play the game, but how the ball bounces.