AAMI creates outdoor campaign that changes with the weather

Zoe Samios

November 29, 2016 5:34

AAMI is using weather conditions to determine the schedule of its new digital creative campaign for Roadside Assistance.

The series of executions created by Ogilvy roll out on Ooh Media’s digital screens based on sunny, rainy, cloudy and windy weather conditions, as determined by Ooh Media’s digital media weather triggering technology.

aami-thunder-crop

The technology uses a weather feed from the Bureau of Meteorology.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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3 COMMENTS

Brett Ramsey 30 Nov 16

It will probably explode in Melbourne

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Old Technology 30 Nov 16

You sure this is news??

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Youre kidding 30 Nov 16

There is no way even 1 in a thousand motorists would notice the subtle difference even if they drive past it daily. It might win the agency an award, but what a waste of the clients money for a gimmick

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