Research claims 70% of marketers believe their content is ‘limited, basic or inconsistent’
A new study claims 70% of marketers in Asia Pacific believe their content marketing efforts are ‘limited, basic or inconsistent’.
The Hubspot and Survey Monkey-led report shows 22% of marketers claim content marketing is the leading driver of revenue and ROI (22%), but 56% said quality content creation was their biggest challenge and 53% reported they were struggling with content frequency.
Biggest content marketing challenges for marketers in Asia Pacific region. Source: Asia Pacific Marketing Report 2016.
The Asia Pacific Content Marketing Report also claimed ‘content shock’, a situation where more content is created than consumed, was a key factor in limiting content marketing success.
As a recent homeowner I cannot believe why google is returning so much content marketing fluff in it’s search results?
An example would be when Googling for pricing on things like windows. Sites like homeimprovement pages are content marketing the crap out of things like ‘how much to windows cost’ or ‘how much does it cost to re-clad a house’. Often or not there is no actual pricing anywhere.
I have retorted to Googling: who much do new windows cost Whirpool forums and every time I get other homeowners and professionals all helping each other out with the answers.
Information written by the big brand is becoming so stale and not useful at all. ‘The people’ have the knowledge. We do not trust the big brands. It will be interesting how Google adjusts overtime, because right now they seem to be favouring the brands at their peril (the results at the top are useless…).