Real Wholesome Blend seeks real authentic feedback in launch campaign
Lion Dairy & Drinks has surveyed the public to find out what they think of its new juice product, Real Wholesome Blend, in time for the product’s launch campaign.
The campaign, created by The Royals, features a series of spots with the locals of Carinda, NSW, asking them for ‘real’ responses about the company’s five new juice products.
The videos take place in the town centre and on locals’ properties. The campaign aims to provide customers with ‘honest, authentic responses’ from ‘real’ locals that reflect the brand promise of ‘real’ juice.
