AAMI extends ‘not very insurancey’ campaign promoting its repair services

October 30, 2017 10:27

Insurer AAMI wants to “take away the stress” of those who have to walk everywhere due to not having a smashed-up car repaired.

The 30-second ad promoting its car insurance features a woman named Vivienne who has extremely sore feet from walking everywhere after she crashed her car.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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AAMI Not Very Insurancey

1 COMMENTS

Jason 30 Oct 17

Pretty cool, these guys are developing a good innovation focused track record.

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AAMI extends ‘not very insurancey’ campaign promoting its repair services

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