Facebook Messenger launches new discover service as the service claims 13 million Australian users

October 30, 2017 10:20

Facebook has claimed 13m Australian Messenger users, nearly 80% of all smartphone users in the country and more than half the population, as the company starts the local roll out of its Messenger Discover feature.

Already available in the US, Egypt, the Philippines and France, the updated app will appear on Australian users’ screens this week. Discover allows people to find brands offering services through the Messenger app which currently features organisations including Tennis Australia, the ABC, Qantas and Domain.

Facebook Messenger’s new Discover tab

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Facebook Facebook Messenger Messenger Discover Sophie Blachford

1 COMMENTS

Jason 30 Oct 17

Its a great product, in many ways quite understated but we do also want to get the analytics piece right – I think there is a little ground to make up here.

Having said that I would definitely keep an eye on where this feature is going to be in 12 months, its a game changer!

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