AAMI is here to help with footy mishaps in new campaign

The perils of backyard and professional footy alike have been brought into focus in AAMI’s latest AFL-focused campaign, via Ogilvy.

AAMI’s new ‘When our game has its moments’ campaign showcases “the unique challenges that footy brings to both professional and community players”, while “reminding the audience of the insurer’s long-standing relationship as official major partner of the AFL and AFLW.”

It is the third iteration of a new AAMI brand platform first launched in March, with the latest similar ad showcasing budding backyard Olympians.