AAMI launches Spotify location based driver safety campaign

Insurance company AAMI has launched a driver safety campaign using Spotify to warn motorists about upcoming traffic hazards.

The ‘Warning Spots’ campaign, created by Ogilvy Melbourne, was rolled out during the Labour Day weekend to provide alerts to drivers as they approached known black spots along Victoria’s Great Ocean Road.

Toby Gill, AAMI’s marketing manager, said: “Utilising data about recent Victorian road accidents, dangerous hotspots on some of Australia’s busiest roads were identified. By using sophisticated geo-targeting capabilities, AAMI was able to serve bespoke ads to Spotify listeners in precise locations, warning them of the specific dangers ahead.”