AAMI’s new campaign shows ‘when the lucky country isn’t so lucky’

“For every win, there’s a wobble”, AAMI’s new brand campaign reminds us, highlighting the theory that while Australia is the lucky country, there’s only a limited amount of luck to go around.

The playfully patriotic work is courtesy of Leo Australia, and shows several scenarios involving relatable Australian activities — catching a big fish, winning the meat-tray at the pub raffle, and scoring the perfect spot in a crowded car park — and the not-so-lucky scenarios that can also occur.

As actor David Field, who plays the commercial’s rather ocker narrator, explains in the ad: “While you’re having a ripper, someone else is having a shocker. Yeah, it’s all connected. And you never know which end of the stick you’re going to get”.