News

AANA flags consultation of Environmental Claims Code

November 15, 2021 9:29

The Australian Association of National Advertisers (AANA) has confirmed to Mumbrella that it is looking to commence consultations of the AANA Environmental Claims Code in 2022, after a review of the Advertising to Children Code.

There has been an increase of complaints under the Environmental Claims Code, although, based on 2020 figures, the complaints only total 0.45% of all complaints to Ad Standards. Recent complaints under the Environmental Claims Code have not been found to be in breach of the code.

AANA has flagged a consultation of the AANA Environmental Claims Code

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics
AANA AANA Environmental Code Australian Association of National Advertisers Megan McEwin
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