Changes to AANA’s F&B Code in effect from today
Changes to the Australian Association of National Advertisers (AANA)’s Food & Beverage Code (F&B Code) have come into effect today, 1 November, which were flagged back in May.
From today, food and non-alcoholic beverage companies will only be able to show advertisements for “occasional food” when the proportion of children is 25% or less of the total audience, previously the threshold was at 35%.
Other changes to the F&B Code that have come into effect are the creation of a unified Food & Beverage Code, the application of the Food Standards Australia New Zealand (FSANZ) Nutrient Profiling Scoring Criterion definition of “occasional foods”, the application of the new F&B Code to sponsorships as well, and a specific reference to a requirement that only healthier options be marketed to children, so that brand owners do not advertise occasional foods near places where children congregate.
