AANA opens review of the food and beverages advertising code

May 6, 2020 10:40

The Australian Association of National Advertisers’ (AANA) food and beverages advertising code is up for review.

The aim of the review is to update and develop the code and practice notes so that the community panel of advertising watchdog, Ad Standards, is supplied with a framework which will assist their decisions on complaints against ads that feature food and beverages.

The F&B code will now include the RCMI and QSRI

The review of the F&B code will include the Responsible Children’s Marketing Initiative (RCMI) and Quick Service Restaurants Initiative (QSRI), as responsibility for the two initiatives is being passed from Australian Food and Grocery Council (AFGC) to the AANA from 1 July, 2020.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

AANA AFGC Australian Association of National Advertisers Australian Food and Grocery Council Geoffrey Annison John Broome QSRI Quick Service Restaurants Initiative RCMI Responsible Children’s Marketing Initiative