Abbie Chatfield returns to Acast in multi-year podcast deal

Abbie Chatfield has signed a multi-year deal to move her podcast It’s A Lot from SCA’s Listnr to Acast.

Through the partnership, Acast will host, distribute and monetise It’s A Lot.

According to the latest podcast ranker, It’s A Lot with Abbie Chatfield had over 700,000 downloads during February. The show initially launched through Acast in March 2020, “with zero listens, an at-home podcast set up and dodgy editing skills”, as Chatfield explained in a media release, and has since amassed close to 40 million downloads.

It’s A Lot… moved to Nova for twelve months in January 2021, before joining Listnr from January 2022 onwards. February 2025 saw the podcast surpass one million downloads in a single month for the first time, the month that Prime Minister Anthony Albanese appeared on the show. It peaked at 1.16m downloads the following month.

Chatfield said her return to Acast “marks a pivotal moment in my podcasting career, as I am taking my own podcasting business, taking my production into my own hands, and going independent with the support of Acast sales.”

Guy Scott-Wilson, local content director for Acast, said: “By returning to Acast, It’s A Lot becomes a truly independent format. Abbie gets full commercial and creative control, and brands get a chance to integrate deeply with the community she has built, across all of the channels where Abbie shows up for them.”

Chatfield’s defection to Acast is another blow to Triton and CRA’s podcast ranker.

The self-proclaimed official podcast chart does not include top-ranking shows such as Casefile — also on Acast, which chooses not to be included in the ranker — and Shameless — which opted out in January, due to tallies not including video podcast audiences.

In February, It’s A Lot was the ninth most-listened to Australian podcast on the ranker, while Shameless was fourth in the November rankings — the final one in which they played ball. Before joining Acast in February 2025, Casefile routinely topped the ranker.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.