Abbott Ensure launches new campaign and positioning via Now Screen and Bastion Brands

Kalila Welch

May 12, 2022 9:54

Abbott Nutrition has launched its latest campaign with a new position for its Ensure health shake via Now Screen and Bastion Brands.

The campaign objective was to reposition the product as a health shake, changing its reputation as a dietary supplement for older people.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Abbott Nutrition Bastion Brands Mardi McConnochie Now Screen Ricardo Yoshioka

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Abbott Ensure launches new campaign and positioning via Now Screen and Bastion Brands

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