ABC ad campaign invites the audience to ‘Enter’
Moon Communications Group has created a campaign for the ABC focusing on the broadcaster’s new message of “Enter”.
The campaign aims to raise awareness of the availability of ABC content on platforms including TV, radio, online, mobile and at ABC Shops.
Man in car park.
Man sees something.
Man does Toyota’s ‘Oh what a feeling’ jump.
Enter ABC.
Makes sense to me!
try to enter abc’s various portals and tie yourself in knots.
‘Enter’? Looks more like the ABC’s jumping through hoops to appear innovative… was that also the point?
Not sure if having the end frame feature the words “online, mobile, TV, radio, shop” is really enough to make the ABC seem ‘new’ – cause the sky writing styled logo certainly isn’t.
I’m already a fan anyway, so these ads do nothing to make think any better or worse of the public broadcaster – though to be fair, I guess it could attract the attention of people who only sporadically dip in and out of the ABC? Maybe the ad could work with them.
Btw, audiences are “constantly surprised and delighted”…. cute. Yes, I know I’m always surprised and delighted by the networks… 😉
@Nick +1
Is that it? Just the one TVC? Surely they’ve produced a whole suite of materials for this campaign – can we see more???
Hi Nance,
I’ve added in a couple more posted by AdNews for your delectation.
Cheers,
Tim – Mumbrella
Dreadful. Simply dreadful. Surely the ABC could have produced something of this standard (ie. sans an idea) without the aid of an ‘agency’?
now I am truly going to ask, “is this simplistic amateurish shite what my taxes pay for!”
I want my money back please aunty
What more would you expect from a bunch of black turtleneck skivvy beret wearing designers?
A lot more.
So much more.