ABC farewells its director of audiences

Leisa Bacon has announced she is leaving the national broadcaster, after a decade leading its core marketing and strategic audience functions.

Bacon’s achievements since joining the ABC in 2014 include initiating content collaborations across the ABC, leading the audience launches for the ABC Kids app, ABC listen app, ABC NEWS app, and ABC iview, and was “integral in bringing the audiences team together into a truly cross-functional team structure, reinforcing a culture of collaboration and prioritisation across both the team and the broader ABC”.

Karen Madden will be acting director, audiences, while the ABC undertakes a recruitment process.