CulturalPulse and Bastion double down on connecting with CALD communities in new partnership

In a move to target Australia’s growing Culturally and Linguistically Diverse (CALD) community, Bastion Cross-Cultural Insights has partnered with CulturalPulse, giving clients stronger combined marketing and communications services.

The collaboration combines Bastion’s expertise in multicultural research with CulturalPulse’s proprietary CALD measurements and marketing execution services. The offering will enable clients to execute campaigns based on cultural nuances, providing in-depth research and effective solutions.

As the country evolves into one of the most multicultural communities globally, businesses and government organisations must adapt, according to Isabel Zhang, general manager of Bastion Cross-Cultural Insights.