ABC to overhaul its digital front end, consolidate web platforms
ABC iview will form part of the broadcaster's new "single online entry point"
The ABC will merge its core digital offerings — ABC Iview, ABC Listen and ABC News — into a single web homepage as a part of a major digital overhaul.
In its latest annual report, the broadcaster announced its plans to “simplify” its digital footprint by bringing the three services together on the web, and to continue AI experimentation.
Mumbrella understands the ABC will maintain the separate apps, but “create a single online entry point anchored in news” while surfacing entertainment and lifestyle content from across the broadcaster.
The program forms part of the ABC’s broader content strategy, which hinges on its prediction that digital products will be its primary consumption point by 2028.
