Safety is the name of Toyota’s game in latest campaign
Toyota's latest campaign is all about safety.
Toyota and Saatchi and Saatchi Australia have launched a campaign that highlights the former’s commitment to road safety, and the testing methods it deploys to ensure this.
The platform leverages a 30-second film that explains Toyota’s vehicle testing methods take place in the real world — among conditions drivers will actually find themselves in, such as in traffic and highways — instead of in labs.
Specifically, the campaign spotlights safety solutions such as Toyota Safety Sense, and “the passive structures engineered to protect occupants”.
