ABC: New Idea finally sees modest growth, while ACP titles fall led by NW

Tim Burrowes

May 14, 2010 1:00

New Idea, Mumbrella ACP Magazines’ weekly NW, OK and Take 5 titles suffered double digit year-on-year falls in the latest circulation results, while Pacific Magazines’ New Idea has finally seen a slight rise.

New Idea, which underwent a redesign and launched a supporting brand campaign in January, is starting to see some results, with circulation rising by a modest 0.12% to 330,503, according to the Audit Bureau of Circulations figures for the three months to the end of March.

Significantly, it was the first year-on-year (YOY) growth New Idea has managed since 2006.

The best news for PacMags again came from its celebrity gossip title Famous, with a 14.39% rise to 88,151.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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ABC: New Idea finally sees modest growth, while ACP titles fall led by NW

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