ABC: New Idea finally sees modest growth, while ACP titles fall led by NW
ACP Magazines’ weekly NW, OK and Take 5 titles suffered double digit year-on-year falls in the latest circulation results, while Pacific Magazines’ New Idea has finally seen a slight rise.
New Idea, which underwent a redesign and launched a supporting brand campaign in January, is starting to see some results, with circulation rising by a modest 0.12% to 330,503, according to the Audit Bureau of Circulations figures for the three months to the end of March.
Significantly, it was the first year-on-year (YOY) growth New Idea has managed since 2006.
The best news for PacMags again came from its celebrity gossip title Famous, with a 14.39% rise to 88,151.
The pubisher’s worst performing title was That’s Life, which fell by almost 10% YOY to 278,248.
ACP had little joy, with all its weekly titles suffering declines, although its market-leading Woman’s Day and Grazia each fell by less than 1% respectively.
ABC Weekly Magazines – Biggest falls
Title Jan-Mar ’10 Jan-Mar ’09 %change
| NW | ACP | 123,806 | 146,320 | -15.39% |
| OK! | ACP | 103,029 | 120,672 | -14.62% |
| TAKE 5 | ACP | 227,108 | 255,261 | -11.03% |
| THAT’S LIFE | Pacific Mags | 278,248 | 309,076 | -9.97% |
| PEOPLE | ACP | 43,151 | 47,164 | -8.51% |
| TV WEEK | ACP | 210,790 | 230,020 | -8.36% |
| ZOO WEEKLY | ACP | 103,111 | 112,218 | -8.12% |
| QUOKKA | WAN | 49,902 | 51,976 | -3.99% |
| PICTURE | ACP | 62,822 | 65,204 | -3.65% |
| WHO | Pacific Mags | 136,243 | 138,512 | -1.64% |
| BRW | Fairfax | 40,805 | 41,253 | -1.09% |
| GRAZIA | ACP | 64,531 | 65,178 | -0.99% |
| WOMAN’S DAY | ACP | 405,273 | 406,005 | -0.18% |
| NEW IDEA | Pacific Mags | 330,503 | 330,116 | 0.12% |
| FAMOUS | Pacific Mags | 88,151 | 77,062 | 14.39% |
| TIME | Time Mags, South Pacific | Resigned | 76,345 |
