ABCs: Zoo loses a third of circulation as all weeklies drop
The weekly magazine market continued to slide in the first quarter of this year, with titles such as Zoo Weekly, Famous, NW and OK! all experiencing double digit declines once again, having also posted similar declines in the last audit period.
While no weekly title posted any growth there was an slowing in the decline for titles That’s Life!, Take 5 and New Idea according to the latest round of figures from the Audit Bureau of Circulations (ABC) which take in the first three months of 2014.
Media analyst Steve Allen told Mumbrella: “They’re certainly starting to bottom out, particularly the mass titles. They’re down to single digit declines so we feel the mass market is starting to stablise. What we didn’t expect the younger celebrity titles to continue to lose double digits, some of them have been in continual decline for some time.”
Zoo Weekly continues to experience the greatest declines out of the weekly titles, with the Bauer Media Group men’s title experiencing a 36.4 per cent decline. This time last year the title was averaging 50,021 copies per week, but it now shifts just 31,832 each week.
Is the complete set of numbers for ALL magazines available to download from somewhere?
I think your headline is misleading. Perhaps you mean that every WEEKLY magazine has declined in circulation.
Many monthly magazines are recording circulation increases. Don’t write off print too quickly!
Hi Lynne,
None of the monthlies reported their results today. They only report them every six months rather than quarterly.
Cheers,
Tim – Mumbrella
When ZOO closes what will all the D-grade part time “models” on the Gold Coast do (apart from appear at Summernats)?
I hate staring at screens! Long live the printed word!