ABCs – men’s: Zoo Weekly down by 18.1 per cent – but is not closing, says publisher
Zoo Weekly: down 18.1 per cent
Men’s magazines had a bruising experience in the latest round of Audit Bureau of Circulations figures, with the sector’s only weekly title, Bauer Media’s rambunctious Zoo Weekly, falling by 18.1 per cent.
Zoo’s shrinkage, from 70,992 to 58,165 readers, was even more abrupt than the last round of ABCs, when the title’s sales fell by 15.8 per cent.
Seb Rennie, trading director at media agency MEC, told Mumbrella that these numbers will be an early test of patience for the magazine’s new German owner, Bauer, who bought ACP last year.
If you want to see an example of a successful online men’s lifestyle publication, look no further than http://www.askmen.com. 157,000 uniques last month according to Nielsen, 600k+ according to Google Analytics and growing. Must be doing something right.
With National Geographic Magazine now celebrating our 125 anniversary in publishing with a GROWING Australian audience to 912,000 readers and that growth coming from the male 25+audience, agencies ask me WHY? Because they are keen to read something as a leisure, engaging and intelligent read that inspires and informs them! With likely the largest budget of any title around the globe National Geographic continues to consistently deliver captivating storytelling, extraordinary pictures, excellence in quality and an experience like no other magazine brand. With over half million Aust online users and rapidly growing ipad subscribers National Geographic further demonstrates the true dynamics of cross platform reader/user brand intergration.
“Zoo’s shrinkage, from 70,992 to 58,165 readers, was even more abrupt than the last round of ABCs, when the title’s sales fell by 15.8 per cent.”
I chuckled. Not bad.
Hey ZOO – fake tits, red bikini, three sizes too small…. Boring in 2003 let alone 2013. Got any new ideas?