ABC’s New Year’s Eve coverage sheds 249,000 viewers
ABC’s coverage of the New Year’s Eve midnight fireworks managed 1.237m metro viewers, a fall of 249,000 year on year.
When 2017 became 2018, 1.486m metro viewers watched the fireworks on the national broadcaster.
ABC’s coverage was down year on year, but it still handed the channel a Monday night win
Why does Mumbrella’s idea of ratings analysis only ever extend to headlines pointing out audience declines from basic comparisons? Why not some context that the 1.24 million in capital cities is actually a huge number and massively understated considering how many NYE parties there were?
… er maybe it’s because them’s the facts while everything else is pure supposition?
TV ratings/ measurement is pure supposition.