ABCs: Non-weekly mags sell 7.4% fewer copies as Frankie sees another circulation decline

Non-weekly magazines shifted nearly 200,000 fewer copies in the first six months of this year compared to the same period the year before, despite the launch of two new magazines in the intervening period.

If the circulations of Homes+ and Family Circle are taken out of the equation that number jumps to 293,023, a 7.45 per cent drop year-on-year, according to the latest Audit Bureau of Circulation figures.

Frankie Magazine was one of the many titles to see its circulation drop, after posting its first decline in the magazine’s history in the circulation period ended in December last year, although special interest titles fared better boosting their sales.