ABCs: Weekly magazines struggle as OK! drops below 50,000 copies a week

Bauer Media’s glossy celebrity magazine OK! has seen its print circulation slide below the 50,000 mark, according to the latest figures from the Audit Bureau of Circulations.

OK! Posted a circulation decline of 21.5% from March to June 2015 to the same time this year, with the celebrity magazines’ circulation going from selling, on average, 61,401 copies a week to 48,181 copies a week.

Nick Chan CEO Bauer Media, ruled out transitioning any of the Bauer Media celebrity mastheads to digital-only, similar to what Pacific Magazines’ did with Famous.

“Not at this stage,” he said. “They are down, there’s no avoiding the facts. For us, they’re still profitable and while they are, there’s no reason to consider a digital-only future.”